This Privacy Policy applies specifically to the my MK mobile application ("App") operated by Elegant Aspire Sdn. Bhd. ("we", "us", or "our"), a company incorporated in Malaysia.
By using the App, you agree to the collection and use of information in accordance with this Privacy Policy.
📋 Important Notice: This policy should be read together with the MK Group Personal Data Protection Notice. In the event of inconsistency, this App-specific policy shall prevail for my MK users.
1 App & Developer Details
App Name: my MK
Platform: Android
Developer: Elegant Aspire Sdn. Bhd.
Address: Lot 25, 1st Floor, Lorong Likas Square, Likas Square Commercial Centre, Jalan Istiadat, Likas, 88400 Kota Kinabalu, Sabah, Malaysia
Contact Email: mobile@elegantaspire.com
2 Account Registration & Login Data
To use certain features of the my MK App, users are required to register and log in.
Information collected during registration Mandatory
The following information is mandatory to create and maintain a user account:
- Full name
- Email address
- Mobile phone number
- Login credentials (encrypted password)
3 How Account Data Is Used
We use account and login information to:
- Create and manage user accounts
- Authenticate users securely
- Provide access to app features and services
- Communicate important service-related notices
- Prevent fraud and unauthorized access
- Comply with legal and regulatory requirements
Important: We do not use login credentials for advertising purposes.
4 Additional Data Collected Through App Usage
Depending on how you use the App, we may collect:
- App activity and interaction data
- Device information (model, OS version)
- IP address and log data
- Crash and performance diagnostics
This data is used strictly to:
- Improve app stability and performance
- Fix bugs and technical issues
- Enhance user experience
5 Permissions Used by the App
The my MK App may request the following permissions:
- Internet access – to enable online services and content
- Storage access (if applicable) – to store app-related data
📱 Optional Permissions: Any optional permissions (such as location services) are:
- Requested only when required for a feature
- Fully controllable through your device settings
Important: All permissions are used strictly for app functionality and not for unauthorized data collection.
6 Data Sharing
We do not sell user data.
Personal data may be shared only:
- With service providers supporting app operations (e.g. hosting, analytics)
- Where required by law or regulatory authorities
- To protect the rights, security, and integrity of the App
🔒 Service Provider Protection: All service providers are contractually required to protect user data.
7 Data Retention
We retain personal data only for as long as your account is active or as required by law.
When an account is deleted:
- Personal data will be deleted or anonymized
- Certain records may be retained if legally required (e.g. audit, compliance)
8 Account Deletion & Data Deletion Requests
Users may request account and personal data deletion by:
Email: mobile@elegantaspire.com
Subject line: "my MK Account Deletion Request"
We will verify your identity and process the request within a reasonable timeframe, subject to legal obligations.
9 Children's Privacy
The my MK App is not intended for children under the age of 13.
We do not knowingly collect personal data from children under 13. If such data is discovered, it will be deleted promptly.
10 Data Security
We implement appropriate technical and organizational measures to protect user data, including:
- Encrypted passwords
- Access control and authentication safeguards
- Secure servers and monitoring
⚠️ Security Acknowledgment: However, no system is completely secure, and users acknowledge this risk.
11 Third-Party Services
The App may contain links to third-party services. We are not responsible for the privacy practices of those third parties.
12 Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be reflected with a revised "Last updated" date.
13 Contact Us
If you have questions about this Privacy Policy, contact:
Elegant Aspire Sdn. Bhd.
mobile@elegantaspire.com
App Name: my MK